Hoffman Row Group evolved from its founders' observations about traditional venture capital and investment banking:

		Stale and formatted business solutions
		Inflexible and often ruthless terms
		Assumption that venture capitalists know more than entrepreneurs

Instead, Hoffman Row has been built around the following principles:

		Listen First -- Too often, outstanding entrepreneurial ideas and passion are squelched by a "know-it-all" attitude of some investors.
		Think Outside the Box -- Entrepreneurs and businesses need creative and flexible solutions to financing and business challenges based on their needs, not the needs of the VC or investment banker.
		Partnership Approach -- We work with our clients as coach, partner, mentor, and student -- without preconceptions. We stay with the client.
		Selectivity -- We don't want to become another large, facless investment bank. Instead, we seek out a few emerging companies with extraordinary potential -- our Keystone Companies.
		Integrity -- We will walk away from any deal or involvement with anything that does not uphold our integrity, our client's interest, and the law.